Creamy&Juicy
- Location
- 36 Pushkin St., Yerevan, Armenia
- Total area
- 137.5 m²
- Year
- 2025
- Status
- Completed
Project presentation
Creamy&Juicy is a bakery shop, cafeteria, and wine bar. Located in the center of Yerevan, the goal was to create a space with a mid-century modern character that could work for all three functions throughout the day.
The bar and service area is positioned near the entrance, marking the first functional zone. From there, guests are led naturally into the main seating space. A short passage connects this area to the second seating zone that is still visually linked to the rest of the interior.
We also played with contrasts in materials to create a balance between earthy and industrial tones. These textural contrasts support the zoning, offering a sense of harmony between nature and modernity. Mustard yellow tones in the lighting add a nostalgic yet modern ambiance, subtly marking transitions between areas while keeping the overall atmosphere cohesive.
Site analysis
Three zones, one anchor
The space is organized into three main zones: the bar and service area, the central seating area, and the second seating zone. The design of CJ centers around the bold presence of its central marble table. Its deep, rich color and central placement make it the visual anchor of the space, creating a sense of unity both within the design and among the people it brings together. Around it, we used plywood paneling to reflect the mid-20th century modern mood. The combination of tactile materials and integrated lighting defines each zone without using partitions.
Architectural solutions
The bakery shop accommodates 60 guests indoors and an additional 12 on the exterior terrace. The second seating hall is a more intimate, immersive zone defined by dark mirrored walls, recessed coffered ceilings, and warm indirect lighting.
Gallery (6)