Gotcha (Pushkin Street)
- Location
- 42 Pushkin St., Yerevan, Armenia
- Status
- Completed
Project presentation
On Pushkin Street, Gotcha takes the form of a compact street-side pavilion, a self-contained kiosk that brings the brand's playful boba-bar identity into a fully outdoor format. Terracotta-toned volumes and a rounded canopy give the pavilion a quiet, sculptural presence beneath the trees, while backlit menu screens and Gotcha's roundel signage keep the brand instantly recognizable from the sidewalk.
Informal stone seating and planters gather around the kiosk, inviting passersby to pause without stepping indoors.
A kiosk under the trees
Unlike Gotcha's indoor branches, the Pushkin Street location distills the brand into a single freestanding volume. The terracotta shell wraps a compact service counter, with backlit menu screens set into its canopy and the brand's roundel mark anchoring the façade, a clear identity visible from a distance along the tree-lined street.
Gallery (6)